--- description: Build and manage white-label mobile apps at scale. Customize, brand, and deploy multiple app variants from a single codebase with Capawesome Cloud. title: Deploy White-Label Mobile Apps at Scale - Capawesome image: https://ogkit.dev/img/ob3tqEF0.jpeg?url=https://capawesome.io&v=3 --- New **Capacitor Electron** is here **The Capacitor Electron Platform is here** — bring your app to macOS, Windows, and Linux. Free and open source. [ Read more →](https://capawesome.io/blog/announcing-the-capacitor-electron-platform/) Capawesome for White-Label Apps # One codebase. Every brand. Every store. Ship a branded app for every customer from one shared codebase — with isolated credentials, per-brand store destinations, and release controls you can actually enforce. [ Get started ](https://console.cloud.capawesome.io)[ Talk to sales ](/contact-sales/) More than 1,000 teams build with Capawesome ## What is a white label app? A white label app is a single app codebase that is rebranded and published as many separately branded apps — each with its own name, icon, colors, store listing, and developer account. Instead of maintaining one project per customer, teams build the product once and generate a branded variant for every brand or tenant. The hard part isn't the code — it's operations: building, signing, and updating dozens or hundreds of store listings without mixing up credentials. Capawesome automates per-brand native builds, isolates each customer's signing credentials and store destinations, and pushes live updates to every branded app from one codebase. ## Why Capawesome for White-Label Built for white-label — not bolted on after the first customer A pipeline that ships a branded app for every customer you serve, without the fork-per-client spiral or the credential sprawl that usually comes with it. ### White-label ready Designed for teams shipping many branded variants of one product — not adapted from a single-brand mobile workflow. ### Every brand, isolated Separate credentials, store destinations, and environments per customer. Nothing crosses between brands, by default. ### One push, every brand A fix in your shared codebase rebuilds every branded app in the same pipeline — no per-customer release scramble. ## Branded builds Every customer gets their own app One shared codebase, one shared product — and a fully branded app for every customer. Change the name, icon, colors, content, and every touchpoint they see, without forking a line of code. **Custom bundle IDs and app names** per customer **Brand assets injected at build time** — icons, splash screens, theme tokens **Per-customer API endpoints** and feature flags **One codebase, every brand** — a fix in main reaches every app on rebuild [ Explore Native Builds ](/cloud/native-builds/) ACME A BETACO B COBALT C ## Publishing Publish under every customer's name When a customer wants their own listing under their own developer account, you shouldn't juggle certificates. Every variant ships to its own App Store and Play destination — signed automatically. **Unlimited store destinations** per app — one per customer, if you need **Per-destination signing credentials**, encrypted and scoped **Publish under each customer's own** Apple Developer and Google Play account **No per-customer fork** — one project ships to all of them [ Explore App Store Publishing ](/cloud/app-store-publishing/) v1.4.2 shipped to 4 brands Each under its own developer account A Acme Inc App Store · approved B BetaCo Ltd Google Play · live C Cobalt LLC App Store · approved D DeltaX GmbH Google Play · live ## Release controls Control every release, every brand With dozens of branded apps in flight, one wrong release to a customer's store can burn a relationship. Separate environments, role-based publishing, and audit trails keep every release intentional. **Staging, production, and preview** environments per app **Role-based publishing** — developers stage, release managers sign off **Protected production destinations** — no accidental customer releases **Full audit trail** on every build, release, and credential change [ Explore platform trust ](/trust/) Audit log Acme · last 4 events Promoted to production ana@acme · 14:32 · v4.1.3 Signed off by release manager rj@team · 14:20 · v4.1.3 Staged for review ci@bot · 14:18 · v4.1.3 Build #2,481 succeeded ci@bot · 14:12 · v4.1.3 ## Comparison One project vs. a fork per customer Forking the codebase every time you sign a new customer works — for the first two or three. Here's what actually scales. ### White-label on Capawesome — One project, every brand * One codebase, every customer A fix in main rebuilds every branded app * Brand swap at build time Icons, names, theme tokens, endpoints per build * Unlimited store destinations Each customer ships under their own developer account * Role-based publish gates No accidental release to the wrong customer's store * One bug, one fix, one pipeline Every brand rebuilds in the same release cycle ### Forking per customer — A repository per brand * N repos to keep in sync Every fork drifts the moment it's created * Manual edits per fork Bundle IDs, icons, and assets hand-swapped * Signing setup per fork Credentials re-configured for every customer * Manual release coordination Push production on one fork, forget on another * N bugfixes, N PRs, N releases One fix cherry-picked across every branded repo ## Customer Stories What white-label teams say From platforms shipping a branded app per customer to product teams launching regional variants — teams scale further on Capawesome Cloud. Capawesome Cloud has been a game-changer for our team. We can now deploy updates to our Capacitor app without pushing to the app stores. This has saved us countless hours and allowed us to iterate faster. It's a **must-have for any modern app development team**. ![Hugo Corta](/assets/images/testimonials/hugo-corta.jpg) Hugo Corta Tech Lead at Vitruve Capawesome felt like it was designed with software engineers in mind. The documentation is excellent, the native library is robust, and the integration was minimally invasive and easy to keep well-factored and self-contained. We compared it directly with competitors, and **Capawesome came out ahead on every point**. Evan Hanson CTO at Otto We had to use an Android and iOS SDK in our Capacitor app, for which no plugin existed. Capawesome was able to **create a fully functional Capacitor plugin for us within a few days**. The communication was excellent and the plugin works perfectly. ![Daniel Ehrhardt](/assets/images/testimonials/daniel-ehrhardt-96.jpg) Daniel Ehrhardt CEO at Codext GmbH We mainly use over-the-air (OTA) updates to deliver critical bug fixes and updates when waiting on the App Store review process is not an option. After dealing with too much down-time and latency from Capgo, we made the decision to switch to Capawesome Cloud and we couldn't be happier. **Capawesome is more stable and the package delivery speeds are significantly faster**, which makes a big difference at scale. Capawesome's team is extremely responsive and professional - thanks for supplying such a great product guys. ![Jedidiah Weller](/assets/images/testimonials/jedidiah-weller.jpg) Jedidiah Weller World Builder at Summon Worlds We've been using Capawesome Cloud for CI/CD across our Capacitor apps and couldn't be happier. **Migrating from Appflow was a breeze — we were up and running in no time**, with way less friction than anticipated. The setup was straightforward and the workflow has been rock solid ever since. But what really sets Capawesome apart is the support. The team is incredibly responsive and genuinely helpful. It's great to get that level of personal attention from a SaaS tool. Highly recommend it to any Capacitor team looking to simplify their deployment pipeline. ![Dan Ziv](/assets/images/testimonials/dan-ziv.jpg) Dan Ziv Head of Engineering at Greetings Island Our Capacitor app had several unique requirements for running operations in the background. The Capawesome team was able to quickly understand our needs and crafted a **customized Capacitor plugin that exceeded our expectations**. ![Christofer Huber](/assets/images/testimonials/christofer-huber-96.jpg) Christofer Huber CTO at WEBPUNKS GmbH Capawesome's live updates have been a game changer for our mobile recipe app at King Arthur Baking. We can **quickly deliver improvements without app store delays, saving time and resources** while keeping the experience fresh for our baking community. ![Jordan Kilby](/assets/images/testimonials/jordan-kilby.jpg) Jordan Kilby Digital Marketing Leader at King Arthur Baking Capawesome Cloud has helped us **reduce our live update costs by more than 90%** while offering more features than our previous provider. The integration took us less than a day and the support is top-notch. We now deliver daily live updates to more than 200,000 devices without any issues. ![Michael Wolz](/assets/images/testimonials/michael-wolz.png) Michael Wolz Head of Development at snapADDY GmbH We switched from Capgo to Capawesome Cloud a few months ago and so far we haven't looked back. With Capawesome Cloud, we have **significantly less downtime, updates are delivered faster, and support is literally the best we have ever experienced**. The integration was straightforward, and the documentation is clear and concise. Big thanks to the Capawesome team for creating such an awesome platform! ![Clément Fradet Normand](/assets/images/testimonials/clement-fradet-normand.jpg) Clément Fradet Normand Co-Founder at Clovis We tested and verified several solutions on the market to help us deliver OTA updates for our Apps quickly, securely and, most importantly, that were capable of scaling as we grew and demanded. Capawesome Cloud was our choice! **The integration is super simple, we have automatic rollback and code signing to ensure the security of updates**. The costs are transparent and honest, we are very happy with the platform and looking forward to integrating our future Apps! ![Patrick A. Lima](/assets/images/testimonials/patrick-a-lima.jpg) Patrick A. Lima CEO at Nuinalp ## Blog Related posts GuideJune 4, 2026 ### How to Prepare Your App Store Listing Everything Apple and Google require before your app submission — screenshots, description, privacy policy, age rating, and data disclosures. ![Dayana Jabif](/docs/assets/external/avatars.githubusercontent.com/u/1735814.jpg) Dayana JabifDeveloper Advocate [ Read more ](/blog/how-to-prepare-your-app-store-listing/) DevelopmentMarch 18, 2026 ### Env Variables & Secrets in Capawesome Cloud Learn how to use environment variables, secrets, and reserved variables to configure your Capacitor and Ionic builds in Capawesome Cloud. ![Dayana Jabif](/docs/assets/external/avatars.githubusercontent.com/u/1735814.jpg) Dayana JabifDeveloper Advocate [ Read more ](/blog/using-environment-variables-and-secrets-in-capawesome-cloud-builds/) GuideJune 4, 2026 ### How to Create Your Apple and Google Developer Accounts Everything you need to create your Apple Developer and Google Play accounts — costs, timelines, and the gotchas that delay most first-time publishers. ![Dayana Jabif](/docs/assets/external/avatars.githubusercontent.com/u/1735814.jpg) Dayana JabifDeveloper Advocate [ Read more ](/blog/how-to-create-apple-developer-and-google-play-accounts/) ## FAQ White-label FAQ Have a question we haven't covered? [Talk to sales](/contact-sales/) or join us on [Discord](https://discord.gg/VCXxSVjefW). How many branded apps can I ship from one codebase? There's no cap on the number of branded apps you can build and publish from a single project. Teams on Capawesome Cloud ship anywhere from a handful of regional variants to hundreds of per-customer branded apps, all from one shared codebase. Pricing scales with build concurrency and active installs, not with brand count. Do I need a separate repository per customer? No. One repository, one project — every branded variant is produced at build time by swapping [bundle IDs, app names, icons, and splash screens](/docs/cloud/native-builds/native-configurations/), plus theme tokens, API endpoints, and feature flags. A fix in main rebuilds every branded app in the same pipeline, so you stop cherry-picking across forks. See how to configure per-brand [build environments](/docs/cloud/native-builds/environments/). Can each customer publish under their own developer account? Yes. Capawesome Cloud supports unlimited store destinations per app, each with its own encrypted signing credentials. Most white-label teams configure one destination per customer — the app lands in the stores under the customer's own Apple Developer Program and Google Play account, with their own review process and their own install analytics. Are per-customer credentials isolated from each other? Yes. Every store destination has its own signing certificates, provisioning profiles, and store API keys — encrypted, scoped, and never shared across customers. Credentials never appear in build logs, and every change is captured in the audit trail. Who can push to a customer's production store? Whoever you decide. Role-based access control gates production destinations behind a sign-off step — most teams let developers push to staging freely and require a release manager or customer-facing lead to sign off on production. Every release is logged with actor, timestamp, and destination. What's the difference between this and the agencies solution? White-label is about shipping one product as many branded apps — you own the product, customers get a branded copy. [Agencies](/solutions/agencies/) is about running a portfolio of separate client projects that often hand off at the end of an engagement — every client owns their own app. Many teams use both patterns; [talk to sales](/contact-sales/) if you're not sure which fits. How does pricing scale with the number of brands? Capawesome Cloud pricing scales with build concurrency and monthly active users across your apps, not with the number of branded variants you publish. Shipping ten branded apps or a hundred from one codebase uses the same pipeline — you pay for throughput and user base, not per brand. See the [pricing page](/pricing/) for tiers, or [talk to sales](/contact-sales/) for custom plans above them. ## Ship every brand from one pipeline Start a free trial to run Capawesome Cloud against your white-label roadmap, or talk to sales to walk through branded builds, per-customer publishing, and release controls with our team. [ Get started ](https://console.cloud.capawesome.io)[ Talk to sales ](/contact-sales/) Running a white-label product on Capawesome already? [ Compare notes on Discord ](https://discord.gg/VCXxSVjefW) or [ talk to our team ](/contact-sales/). ![Capawesome](/assets/logo.svg) Capawesome Ship mobile apps the modern way. 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